Resume

Scottrade
January 2012 to Present
User Experience Designer
  • Design user-centered interfaces that optimize website usage.
  • Work with analysts to understand clients’ expectations of all external and internal websites.
  • Use Axure wireframing software to create interactive mockups of websites, mobile websites and iPhone/iPad applications.
Brown Shoe Company
October 2007 to January 2012
Interactive Art Director (Famous Footwear)
  • Manage brand consistency across all ecommerce platforms for famousfootwear.com. Establish and enforce branding styles and guidelines (ie. color palette, font styles, design elements, logo treatment, etc.). Design user-centered interfaces for mobile and desktop websites and iPhone/iPad applications.
  • Work with ecommerce analyst to understand how customers are using the website. Design interface changes that optimize the user experience and increase conversion.
  • Use wireframing software to create lo-fi but interactive mockups of websites, mobile websites and iPhone/iPad applications.
  • Design user interfaces for iOS applications for Famous Footwear shopping and a game. Also designed the skins for the Naturalizer and Shoes.com iOS shopping applications. Responsible for the layout and graphics of the applications and iTunes Store marketing.
  • Designed new website for the Libby Edelman brand. LibbyEdelman.com features shoes designed exclusively for Famous Footwear.
Web Designer (Shoes.com)
  • Designed logo, color palette, and website for a new brand for Brown Shoe: ShoeSteal.com.
  • Responsibilities include conceptualizing and designing email campaigns, content updates and online advertising for shoes.com.
  • Work closely with marketing coordinators on email promotions and brand websites such as Dr. Scholl's, Carlos Santana, LifeStride and Naturalizer.
  • Work with CPC Specialists to create effective banner advertising for pay per click campaigns and affiliates.
Free Agent
August 1999 to Present
Web/Graphic Designer
  • Manage and work on web and print initiatives for clients including The Infertility Center of St. Louis (Dr. Sherman Silber), A&G Woodworking, Inc., and writer Terry Wieland.
  • Responsibilities include conceptualizing, designing, and coordinating the production of websites, advertisement, logos, catalogs, and brochures.
  • Research and analyze SEO reports on websites and implement changes for better organic search rankings.
Watlow Electric Manufacturing Company
December 2006 to October 2007
Internet Marketing Specialist
  • Responsibilities included conceptualizing, designing, and coordinating the production of websites, email campaigns, and online advertising.
  • Researched and analyzed analytic reports to understand better how visitors used the websites.
  • Researched search engine optimization (SEO) reports on websites and implemented changes for better organic search rankings and effective paid search.
Qualified Consultants
June 2006 to December 2006
Web Developer
  • Worked as a contractor at Fleishman-Hillard. My primary responsibility was to work with the web designers to develop their designs into effective, semantic and cross-platform websites. Also collaborated with copywriters and Flash developers.
  • Clients included Rawlings Sporting Goods, AT&T, AT&T Español and Enterprise Rent-A-Car.
Hunter Engineering
January 2003 to June 2006
Web Designer

See www.hunter.com www.hunter.com/hunterize/ and www.weightsaver.com/

  • Created and coded public website for this automotive service equipment manufacturer. Site received 1,000 to 3,000 unique visitors a day.
  • Created microsites that coordinated with direct mail campaigns. Microsites were usually two to three pages with a focused marketing message.
  • Secondary responsibilities included designing and building product literature brochures.
Domash DesignSource
September 1998 to August 1999, February 2001 to December 2002
Graphic Designer
  • Designed corporate identity and branding strategies for diverse client base.
  • Projects included conceptualizing and designing company logos, stationary, product literature, advertising, and websites.
The Sporting News
August 2000 to February 2001
Graphic Designer
  • Created web graphics for www.sportingnews.com
  • Designed graphics for special events such as Hall of Fame inductees and record breakers.
  • Worked with Art Director to conceptualize creative solutions for transferring articles written for the print magazine to the web. This process included working with the print designers and writers to extract the essence of the story to interpret it for legibility on the web.
nicheWebworks
March 2000 to August 2000
Creative Director
  • Created web/graphic design department within this local internet start-up company.
  • Projects included designing www.designawedding.com website and all identity, advertising, and promotional materials to support it.
  • Managed two web/graphic designers, overseeing their responsibilities including copywriting, web page template design, banner ad design, and collaboration with other departments for various projects.
Bausch & Lomb Surgical Products
May 1995 to August 1998
Graphic Computer Specialist

Responsible for design projects such as product advertising in trade magazines, product literature, and direct mail campaigns. Projects handled from initial concept to printed piece.

O’Brien Corporation
January 1993 to May 1995
Graphic Designer

Designed product catalogs, literature, and advertising. Responsible for all aspects of design: concept, layout, design and mechanical. Also responsible for trade show booth design and construction.

Software Proficiencies

Software (on Mac and PC): Photoshop CS5, Illustrator CS5, Dreamweaver CS5, InDesign CS5, Acrobat, Microsoft Office

Code: Wordpress, HTML 4.01, HTML5, XHTML 1.0, CSS 1 & 2, Javascript

Education

Cooper U - Interaction design workshop, March 2012.

Received Bachelor of Fine Arts Degree with emphasis in Graphic Design and Computer Graphics from the University of Missouri-Columbia, May 1992.