Self-Promotion On Ice

Self-promotions can come in all kinds of shapes and materials. I've always wanted to do a promo to advertise my freelance design business but outside of business cards, couldn't think of something unique enough to spend the time and money on. That is until now!

Working with Marcelo at Junkyard Athletic, I designed this dye-sublimated hockey jersey. I've been following Junkyard on Facebook and on the ModSquadHockey board.

CWD Hockey Jersey artwork

Illustrator artwork for the CWD jersey. Junkyard Athletic provided an .AI file to work with.

After a couple of rounds of ideas, and with excellent guidance from Marcelo's team, I received this awesome printed jersey!

CWD Hockey Jersey artwork

The jersey came out exactly as I designed it in Illustrator.

CWD Hockey Jersey front

#7 is a tribute to my childhood hockey idol, Garry Unger of the St. Louis Blues.

CWD Hockey Jersey back

The jersey with one of my business cards.

CWD HockeyJersey sleeve

The black stripes on the sleeves and waist are a repeating pattern of QR codes. Scan it and see where it takes you.

CWD Hockey Jersey in action

My artwork in action!